April 2008 — News
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Web 2.0 Event Draws the Bleeding-Edge Cloud Crowd
AJAX-based technologies are typically used to enable these Web 2.0 applications, according to Gartner analyst Ray Valdes.
"In the current climate in the Web 2.0 sector, every new Web-oriented startup company looking to break into the market will utilize Web 2.0 technologies, especially Ajax, to present a desired level of technical competence," Valdes observed.
O'Reilly himself is widely credited with coining the term "Web 2.0." It came into popular usage after his publishing company, O'Reilly Media, organized the first Web 2.0 Expo in 2004. Today it serves as an umbrella term for such next-generation Web technologies as social networking, wikis, blogs, sharing sites and social bookmarking tools. Together, these technologies are sometimes seen as evidence of a second generation of the Internet (thus the Web 2.0 moniker) that is much more collaborative and dynamic.
Consumer use of Web 2.0 technologies may help spread their adoption in the enterprise, according to the Butler Group's report.
"There is pressure on the IT manager to provide enterprise presence functionality due to the availability of consumer instant messaging," the report states. "Social networking techniques and Web 2.0 functionality used in the consumer environment will be demanded by the enterprise workforce, which will come to expect these new tools and technologies to be readily available at any location, as well as being able to use any device."
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About the author: Keith Ward is online news editor for the Redmond Media Group. You can contact him at kward@1105media.com.
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