June 2002 — Industry Perspective

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The Impact of ESEA's Scientifically Based Research Requirement on Schools' Technology Solutions

By Sloane O'Neal, Senior Vice President, CompassLearning Inc.

3. Company credibility. The third major criteria educators should consider when evaluating educational technology companies are their history and lasting power. In the early dot-com years, hundreds of companies catering to education opened their doors. Although some were excellent, many had their eyes on the big dollars the market provides and knew little about educational technology. The last couple of years have seen numerous startups close up shop, but many still remain.

School districts and states need to look carefully at the qualifications, personnel and profitability of any company promising a solution to student achievement. There is little room for error in the execution of the NCLB Act, and districts, now more than ever, need to make decisions to align with solid companies. Relation-ships with technology partners generally last five to 10 years, so partnering with the right company definitely matters. Districts should focus on:

  • Longevity. A company with a long history means years of experience for getting it right.
  • Education expertise. It takes educators, both internally and externally, to deliver a solid solution that helps solve real-world education problems.
  • Development expertise. Selecting the right technologies, building products for flexibility and future upgrades, and assuring proven instructional design that works with children are critical pieces here.
  • Business expertise. Companies must have executive business expertise and the ability to use money wisely. Profitability still matters, because a company cannot provide solutions if it is no longer in business.
  • Sales staff. Schools need a person with whom they can meet to discuss district needs, issues that arise and product updates. This person should be a knowledgeable, readily available solutions provider.
  • Professional development staff. Virtual training is a great supplement to, but should not be a replacement for, face to face professional development.
  • Technical support staff. On-site and telephone support are crucial. Be wary if a company d'es not have enough staff to attend to concerns face to face.

    • Contact Information
    CompassLearning Inc.
    San Diego, CA
    (800) 422-4339
    www.compasslearning.com

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