September 1997 — Features
Print this articleClick here to receive your FREE subscription to T.H.E. Journal
The Boulder Valley Internet Project: Lessons Learned
Relative advantage is "the degree to which an innovation is perceived as better than the idea that it supersedes."[1] Part of the relative advantage of the Internet was its growth in popularity within the district and its acceptance within the American culture as a whole. Public awareness of the Internet in the last five years has multiplied exponentially. For the past two years, the Boulder Valley Community Network has electronically linked the community with local weather reports, theaters, restaurants, the bus terminal, and other community facilities such as hospitals and social services. One project leader commented,
While information about a new innovation is usually available from outside experts and scientific evaluations, teachers usually seek it from trusted friends and colleagues whose subjective opinions of a new innovation are most convincing. Since the initial cadre of trainers were chosen from peer teachers, they were able to empathize with their trainees and see things from the new usersí perspective. This resulted in a positive attitude among the potential adopters (teachers), and crucial to the project's success.
Iterative Design of the Training Program
A natural outcome of the "trainer of trainers" model is iterative or participatory design. Though not actually part of the Rogers model, it has been an important aspect of performance support systems for over a decade.[3] When a staff development or training program is sensitive to the needs of its typical end users, and when it takes their feedback into account when modifying tutorials, demonstrations and hands-on exploratory sessions to meet stated needs, it tends to meet with a higher degree of success than a fixed, linear-design approach.